Business communication comprises four units divided into eight lessons. This paper aims to test the knowledge of the candidates about the essentials of English Grammar and critical aspects of Business Communication.
The candidates are expected to be well connected with basic concepts of English Grammar and its usage. The unit on communication emphasizes the importance of communication in an organization, i.e. the mediums and modes of communication within an organization and its barriers.
There are various forms of internal and external communication and concepts like Management Information systems, email, etc. The candidates should also be aware of the various business terminologies used in day to day functioning of an organization.
Basics Of Business Communication
Introduction of Business Communication
Communication is the process whereby a message is successfully conveyed to the receive the message may include information, ideas, perceptions, and symbols which are sent either with or without intention. It need not be spoken or written. In other words, a person may communicate through signs and gestures. For
For example, the traffic lights or design boots that we see on the roads are also means of communication where the traffic authorities intend to instruct us using these signs to ensure safety.
The communication process
The process of communication goes through the following steps –
- Sender – the person who initiates the communication process
- Encoding- the sender gathers all the information that they intend to convey.
- Message – the information gathered by the sender takes the form of a message.
- Channel – the medium the sender chooses to convey his or her message
- Receiver – the messages are then delivered to the receiver
- Decoding – the receiver then interprets the message and responds accordingly to which the communication process ends.
Seven C’s of Business Communication
The seven C’s of business communication are used for effective communication which is achieved only when the message is
- Complete
- Correct
- Concise
- Concrete
- Considerable
- Courteous
- Clear
Types of Business Communication
There are two types of Business communication Internal and External Communication
Internal Communication
The communication taking place within the organization is called internal communication for instance the interaction between an employee and the boss regarding business strategies or product development schemes et cetera. Internal communication can either be upward, downward, or horizontal.
These types are determined by the system or hierarchy. The communication from the director of a company with their subordinates is downward and vice versa. The interaction which takes place between the person of the same designation within an organization is referred to as horizontal internal communication
External communication
External communication is about the interaction of a business with the outside world that does other cooperate houses, the buyers, government, public at large a, etc. This can be done using advertisement, promotion offers with or without personal interaction.
In external communication, the organizations are more particular about the communication formalities and skills because they can be overlooked within the four corners of the organization to some extent but outside they have to be duly regarded external communication needs another factor called competition where the communication skills of one organization if superseding those of the under you can make the former win the battle. For an instance, markets are overloaded with advertisements and the most effective and influential ad attract the most stakeholders.
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Reference Books Business Communication
- Art and science of business communication by Chaturvedi, Pearson India, 4th edition
- Business studies principles and functions of management part one, a textbook for class 12th by NCERT
- Business communication by R K Madhukar, Vikas publications, 3rd edition
- Business communication by KK Sinha, Taxmann publication, 4th revised edition • Business communication by N Gupta and P Mahajan Sahitya Bhavan publications
- Business communication by Meenakshi Rehman and Prakash Singh, Oxford University Press, the 2nd edition
