Common Business Terminologies 0 Common Business Terminologies 1 / 30 Q.30 It is the rate of interest offered by RBI, when banks deposit their surplus funds with the RBI for short periods is called Repo rate reverse repo rate Interest Rate None of the above 2 / 30 Q.29 Measure of change in financial parameters such as interest, stock indices and market rates is called Census Index Basis point None of the above 3 / 30 Q.28 a new product is tried with a sample of customers, or launched in a restricted geographical area, to judge customers’ reactions. Target marketing test marketing Telemarketing None of the above 4 / 30 Q.27 The process of estimating future demands by anticipating what buyers are likely to do under a given set of marketing conditions is called Benchmarking Forecasting Prediction None of the above 5 / 30 Q.26 The conditions and forces that define a firm’s competitive position and influences its strategic options is called External Environment Internal Environment Competitive Environment Both a and c 6 / 30 Q.25 When businesses and non-profit organizations market their products, services or causes directly to consumers based on consumer interests is called Indirect marketing Direct marketing Advertisement None of the above 7 / 30 Q.24 An Attempt to increase the number of outstanding shares of a company by spitting the existing shares is called Stock Split Stock Addition Stock Fix None of the above 8 / 30 Q.23 Promissory note issued by companies or government to its buyers is called Beta Alpha Bid Bond 9 / 30 Q.22 Appreciation is Increase in Value Decrease in Value No change in Value None of the above 10 / 30 Q.21 Moving of supplies to production facilities and goods and services to their respective markets. Marketing Distribution Logistics Transportation 11 / 30 Q.20 A very large loan extended by a group of small banks to a single borrower. Mega Loan Syndicated Loan Group Loan Blanket Loan 12 / 30 Q.19 FMCG stands for Fast Moving Consumer Goods Fish Meat Chicken Goods Fried Meals Consumer Goods Fried Meals Customer Goods 13 / 30 Q.18 ____ is a facility by which investors are in a position to buy or sell all 30 scrips of sensex int he proportion of current weights in the sensex in one go. Sensex Trading Target Trading Basket Trading Trading 14 / 30 Q.17 BID is the : Lowest value which the seller is willing to sell Highest value which the buyer is willing to pay Highest value which the seller is willing to sell Lowest value which the buyer is willing to pay 15 / 30 Q.16 _________ is the reduction in the price of goods given to encourage sale on cash base. Cash discount Trade discount Both (a) & (b) None of these. 16 / 30 Q.15 What is consolidation? It is an expense that is supposed to reflect the loss in value of a fixed asset. combination of two or more entities that occurs when the entities transfer all their net assets to a new entity created for that purpose. Potential liability arising from a past transaction or a subsequent event. Costs that can be attributed clearly to the activity you are considering. 17 / 30 Q.14 A road map of a company's future - providing specifics about technology and customer focus, the geographic and product markets to be pursued is called Mission Vision Quality Policy None of the above 18 / 30 Q.13 The total amount of cash that is present in the bank account and can also be withdrawn immediately is called Credit Reserve Bond None of the above 19 / 30 Q.12 The interest, accumulated on an investment but is not yet paid is called Simple interest Compound interest Accrued interest None of the above 20 / 30 Q.11 ----- occurs when a firm charges a different price to different groups of consumers for an identical good or service, for reasons not associated with costs. Price rigidity Price discrimination Price sensitivity None of the above 21 / 30 Q.10 Feeling or attitude that inclined a customer either to return to a company, shop or outlet to purchase there again, or else to re-purchase a particular product, service or brand is called Customer need Customer satisfaction Customer Loyalty None of the above 22 / 30 Q.9 Business day ------- Monday - Friday' Except Public holidays Stock Markets are open All the above 23 / 30 Q.8 The rate of interest offered by the Reserve Bank of India on deposit of surplus funds by commercial banks is known as Bank Rate Repo Rate Reverse Repo rate None of the above 24 / 30 Q.7 _______ is the measure of return on investments in terms of percentage. Yield Index Equity Bonus 25 / 30 Q.6 A statement typically focused on its present business scope is called Mission Vision Quality Policy None of the above 26 / 30 Q.5 A check or rather an amount of check, which is above the balance available in the account of the payer is called Demand draft Cheque Over draft None of the above 27 / 30 Q.4 A process when two or more companies come together to expand their business operations is called Merger Acquisition Joint venture None of the above 28 / 30 Q.3 The systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services is called Benchmarking Forecasting Market Research None of the above 29 / 30 Q.2 Which of the following statements are true with brand Equity? Brand Equity refers to the value of a brand. Brand equity is based on the extent to which the brand has high brand loyalty, name awareness, perceived quality and strong product association. Brand equity also includes other “Intangible” assets such as patents, trademarks and channel relationships. All the above 30 / 30 Q.1 The amount of revenue from sales which exactly equals the amount of expense at Budget Balance Sheet Break Even Point None of the above Your score is LinkedIn Facebook Twitter VKontakte